2015 Acura TLX, The Official Vehicle Of Everything Thrilling!

The 2015 TLX debut is almost here, only 5 more days until the production version is unveiled at the NY Auto Show.

In case you missed the ads that Acura ran during the March Madness Tournament here they are for your viewing pleasure.

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Acura ILX Wins 2014 IntelliChoice Best Overall Value of the Year Award



TORRANCE, Calif.April 7, 2014 /PRNewswire/ — The Acura ILX luxury sports sedan has earned the 2014 IntelliChoice Best Overall Value of the Year Award in the Premium Compact Passenger Car category. The IntelliChoice award is based on analysis of every new model sold in the United States and identifies those that have low total ownership costs and lower than expected costs over time when compared to similar models.

“With great performance, premium features and a luxurious interior, ILX is the very definition of value on a luxury scale,” said Michael Accavitti, senior vice president and general manager of the Acura Division.  “This Overall Best Value award demonstrates customers can step into luxury through this great gateway to the Acura lineup of luxury vehicles.”

With its high quality and well-appointed interior, ILX is smart, spacious and sporty. It offers numerous features important to luxury buyers, including a Keyless Access System with smart entry and push-button start, Pandora® interface and SMS text message function for easy connectivity, Bluetooth® HandsFreeLink®, and a power moonroof. 

Read more: http://www.digitaljournal.com/pr/1835589#ixzz2yDX9Jrd1

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Acura ‘RealTime Racing’ dominates World Challenge Series

By Parks McCants
According to RealTime Racing’s Peter Cunningham, Acura has won more races and more manufacture championships than any other manufacturer in Pirelli World Champion Series racing. He should know, he’s the winningest driver in his class.

Last month, we covered RealTime’s transition into the top class of Pirelli World Champion Series racing in an article written on the 2014 Acura TLX GT. The response to the pending TLX has been bordering on giddy.

Some readers may find Acura’s participation in the racing world to be counter to much of the luxury mark’s product line. After All, the best selling cars in the line are not cars at all, they are classified as light trucks.

For Acura, quality, precision of manufacturing and tech-driven sports performance, translates directly to a no- nonsense approach to earned status. And for some, a sense of obtainable, well deserved quality. Acura’s thing is not ostentatious opulence.

Acura hopes to return to prominence if not dominance in the mid size luxury sport segment with the introduction of the 2015 TLX mid year 2014.

When asked why Acura races, Peter Cunningham points to the same reasoning Cadillac, Chevrolet, and Porsche team owners will share with you. Acura races to promote the civilian variant of the cars competing in the W.C.S. race series.

Winning cars promote public interest in the brand while generating subsequent sales. Racing at this level is the highest form of effective automotive brand advertising.

Cunningham shares with us that while his race car is modified a bit, the car does share a large percentage of attributions with the factory doner car.

For Honda HPD, racing is the highest form of R&D and bench testing. Honda is the leading engine manufacture on the planet.

While you won’t find HPD’s 3.5 liter direct injected twin turbocharged V6 in your next Acura Sedan, you will discover a very competitive, well priced all wheel drive sports sedan poised to take on the daily commute.

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Acura Sets Pricing For 2015 RDX

2015 Acura RDX

2015 Acura RDX

Acura has set retail pricing for the base-model 2015 RDX at $34,895 for a luxury SUV that went on sale on April 2, the automaker announced.

The 2015 RDX is powered by a 3.5L V-6 engine that generates 273 horsepower and is mated to a six-speed automatic transmission. The front-wheel drive RDX is also available in all-wheel drive as a $1,400 option.

Adding the technology package brings the retail price to $38,595 for the front-wheel RDX. The RDX with all-wheel drive and the technology package retails for $39,995.

The base-model RDX gets an EPA-rated 20 miles per gallon city, 28 mpg highway, and 23 mpg combined

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Acura Celebrates 28 years as America’s Top Luxury Automotive Brand, Alphabetically

Acura today celebrated an important milestone, marking 28 consecutive years as the top luxury automobile brand in America based on alphabetical ranking1.  Since its inception as the first luxury brand from a Japanese automaker, in March 1986, Acura has maintained a clear alphabetical leadership position over all other luxury brands, including Audi, BMW, Mercedes and Lexus.

“At Acura, there are many things we’re proud of, and one of those things is our alphabetic dominance.  I mean, these are the A-B-Cs of marketing, and no one does it better than Acura,” said Mike Accavitti, Senior Vice President and General Manager of Acura.  “Audi has been nipping at our heels since the beginning, and then there was that deal with Amati, which never really had a shot.  We even toyed with adding another A on the front of the name, but we’re confident that we can maintain our leadership, assuming no one comes along with Abalone or Aardvark or something like that.”

Next month, Acura will debut its newest model, the Acura TLX sports sedan, at the 2014 New York International Auto Show (no kidding).  The Acura press conference is scheduled for 1:50 p.m. (EST) on April 16, 2014 inside the Jacob Javits Convention Center. The conference can also be viewed live on www.youtube.com/acura.  For members of the media, press materials and photography will be posted at www.acuranews.com immediately following the press conference.

“We probably should have called it the A-TLX, “added Accavitti.  “But it’s still a damn fine vehicle, even if it’s not first in the yellow pages.”

Expressing his enthusiasm for the future of the Acura brand, Accavitti, who leads the alphabetical rankings of luxury automobile marketing executives, concluded by saying, “Happy April Fool’s Day everyone!”

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2015 Acura NSX Super GT Racer Teaser

For Acura enthusiasts the 2015 NSX has been long over due.
For GT racers, not so much.
2015…The bully is back on the playground.

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March 30, 2014 · 5:55 pm

Acura Is Giving Away A Brand New 2015 TLX

What’s more thrilling than headbutting a bull or skinny dipping with real polar bears? How about winning a brand new TLX?


What’s more thrilling than the All-New 2015 Acura TLX? Winning one for free. Go to the website listed below for your chance to own the All-New 2015 Acura TLX.


Enter the Acura TLX Thrillstakes for a chance to win the All-New 2015 TLX.  Go to: http://www.acura.com/thrill.aspx

The 2015 TLX Prototype will feature more emotional styling with tidier, sports sedan proportions wrapped around two all-new advanced powertrains that provide even more athletic performance, along with a host of signature Acura technologies.

TLX will offer two all-new, high-performance and highly fuel-efficient direct-injected engines, each mated to an all-new advanced transmission, along with available two-wheel-drive and all-wheel-drive configurations.

For more information about the all new 2015 Acura TLX go to: http://rosenthalacura.com/TLX-Prototype/.


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