New YouTube Channel!

Check out and subscribe to our new YouTube channel for dealership news, vehicle, and service information. We will periodically add videos to keep you updated on the latest vehicle technology and service items. Feel free to let us know of any videos that may be beneficial to you in the future! 

Rosenthal Acura Photo Contest!

Share a photo of you with your Acura in your favorite place for a chance to win 2 tickets to an upcoming Washington Nationals game. It’s not about taking the best picture, we just want to see you enjoying your Acura and sharing the photo with your Facebook friends! 

 

*This promotion is in no way sponsored, endorsed or administered by, or associated with Facebook or the Washington Nationals. Please see Contest “Terms and Conditions” for full details. 

Rosenthal Acura Named 20 Time Precision Team Award Winner

FOR IMMEDIATE RELEASE

Rosenthal Acura Named 20 Time Precision Team Award Winner   

GAITHERSBURG, Maryland (March 12, 2013) – Rosenthal Acura has been awarded Acura’s most prestigious honor – the Precision Team Dealer of Distinction Award for excellence in customer satisfaction for the 20^th time. Rosenthal Acura has received this highly coveted award 17 consecutive years and is the longest running Precision Team Award winner in Acura’s history.

“We want to thank our clients whose continued loyalty allows us to consistently provide service that exceeds expectations day after day. We are proud of all of our team members who are committed to excellence and to surpassing the rigorous Precision Team standards Acura sets forth,” said Rosenthal Acura’s General Manager, David Horsford.

American Honda Motor Co., Inc. established the Precision Team Award in 1987 to recognize Acura dealerships that exemplify the core values of the brand. Acura continually modifies the objectives to challenge dealerships to provide the best client experience, to surpass client expectations, and to excel in all areas of operation. Rosenthal Acura is among 111 out of over 270 dealerships in the country for 2012 to exceed the standards required to qualify for this award.

Rosenthal Acura is located in Gaithersburg, Maryland, off of Route 355, and offers the full line of Acura performance vehicles. The lineup includes the luxury seven-passenger MDX sport utility vehicle, the entirely redesigned RDX crossover SUV, the elegant TL sedan, the TSX sedan and sport wagon, the ILX performance sedan and hybrid option, and the all-new 2014 RLX premium luxury sedan. Rosenthal Acura also offers a vast selection of certified pre-owned Acura models.

Contact:

Tarah Mendez, Marketing Director

301.840.9333

tmendez@rosenthalacura.com

RosenthalAcura.com

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Giving Back

Rosenthal Acura was able to support and donate to a number of organizations throughout 2012.

This past summer, we donated to Joyce Robb’s One Star Enterprises. Ms. Robb’s organization is very active in Montgomery County and helps an array of local groups, from providing meals for mens’ shelters to her annual back-to-school event where she equips elementary students with necessary school supplies. 

In August, we showcased the entirely-redesigned Acura RDX and the all-new ILX at the Crossfires of Maryland’s first car show at Linganore Winery. All proceeds from the event benefited the Northern Chesapeake Sheltie Rescue.

In September, we sent a 2013 Acura RDX to Montgomery Country Club as the “Hole-in-One” vehicle for the 8^th Annual Tommy Joe’s – Jon Lowe Charity Invitational Golf Classic.  Although no one won the vehicle, all proceeds from the event went to the American Diabetes Association and the Juvenile Diabetes Research Foundation.

We have also been able to donate to a number of organizations that are of significance to our employees, from Billy’s Bean Fundraiser and Bella Bethesda’s Hair to Heal Event to the Alliance for Lupus Research.

This past year, we gathered a team to participate in the Leukemia and Lymphoma Society’s Light the Night Walk in Rockville.   Team “Drive Away Cancer” raised a total of $8,909.  We raised funds in a number of ways. Our team members worked individually to raise funds for the organization.  Clients generously donated to our team and signed paper balloons that we placed on the dealership walls.  The dealership also donated to the team for each new and pre-owned vehicle sold for the month of September.

Throughout the year we also made donations to Children’s National Medical Center and the Fisher House Foundation.  Our largest contribution went to St. Jude Children’s Research Hospital. 

It is because of our customers and their continued loyalty that we are able to support these local and national organizations.  We give thanks to our clients by delivering on the exceptional service that they have come to expect and by giving back to the community. 

Acura Reveals Teaser of 2014 MDX Concept

By Jonathan Welsh, WSJ Driver’s Seat Blog, December 14, 2012

Honda Motor Co.’s Acura luxury division said it will unveil a prototype of its next MDX sport-utility vehicle during the press preview of the North American International Auto Show in Detroit on Jan. 14 and 15.

The company said the vehicle’s appearance reflects what it calls “Aero Sculpture design language” that is a hint of how the 2014 MDX and other future Acura vehicles will look. The new styling is meant to make the MDX more attractive while improving its overall efficiency.

The MDX has been a hit for Acura and has helped define the luxury crossover segment since its introduction more than a decade ago.

Source:http://blogs.wsj.com/drivers-seat/2012/12/14/acura-reveals-teaser-of-2014-mdx-concept/

ILX Joyride App on Facebook

Take the most thrilling test drive of your life with the ILX Joyride. Visit exotic locations, from the plains of Africa to the California coast—with plenty of surprises along the way. Then record a video and share it with your friends. 
http://on.fb.me/SSNgqo

 

 

Washington Post Review of the 2013 Acura RDX: “Look how this is done. Everything is right!”

By Warren Brown, The Washington Post

A modest proposal for people in the home remodeling business: Consider Acura, the luxury division of Honda Motor Co. Therein is your best example of product quality, pride in execution and genius in the matter of customer satisfaction.

You’ll find no loose fits, unfinished edges or fudged errors masquerading as a final fix. Look at the paint job on this week’s subject vehicle, the 2013 Acura RDX crossover utility wagon. The color is what Acura’s designers call “Basque Red Pearl II.”

The name is no big deal. Execution is. It’s perfect. The hue is so deep, it seems three-dimensional. It’s as if you could sink or dive into it. It glistens as if it were some pristine lake covering a red bottom. Study it. There are no drips, drops or orange-peel surfaces. It even passes the Mary Anne Test.